David Rathgeber's

The Feedback Fallacy

Some listing agents call every agent who shows their listing for their comments or "feedback." This practice is likely the result of...

If the agent showing the home really does have interested buyers, a call initiated by me is not a favorable start to our best negotiating position, unless we are trying to convey our desperation. Worse, a preemptive call from me prevents collection of very important information: Is there any real interest, or not? Further, I have found that useful information rarely results from such activity; so I do not routinely make such calls. Busy agents have no time to return my calls anyway. If there is something important to know, we already know it! But if you would like me to do this for you, just ask.

Meanwhile, I do have an innocuous automatic system that occasionally generates a response.

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Your Friend in Real Estate, LLC
Arlington, Virginia, USA


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