Mistakes to Avoid
Home Sellers: Are you interviewing agents thinking you will learn all their secrets? Here's the real secret: Every transaction is different, and a lot can go wrong. You will not be sure that you hired the right agent until you are negotiating the unforeseen bumps in the road.
Avoid serious mistakes: Do not select an agent who...
- ... swoons over your home: Remember, it's about the agent not about your home! Don't get confuseled.
- ... does not understand round-number pricing: This can be very important! Review a few of an agent's recent listings to check their past pricing policy.
- ... has the dynamite marketing plan or one who claims to have a unique, exclusive plan: Don't fall for the gimmicks, known in the trade as "listing tools." Nasty: These things sound good but are absolutely worthless in practice! Further, your agent's direct sales efforts are insignificant in comparison to the efforts of thousands of other agents using the MLS to find your buyer.
- ... is not computer-literate: Your agent will not personally find your buyer. The information entered into the MLS is critical to your success! Your listing agent is your connection to the buyer. Your agent's computer literacy is one of the most important factors in putting your home's best foot forward.
- ... claims to be a specialist: Your agent will rarely show your home in person, and therefore will rarely get to impress a potential buyer with local expertise. What does your local specialist know that you don't know?
- ... suggests the highest price: Do you think an agent would suggest a high price just to win your listing? Remember, it's the contract price that's most important, not your initial asking price.
- ... uses Zillow, tax assessments, etcetera to price your home: This "data" is pure baloney; that's why mortgage lenders are still requiring appraisals.
- ... plans to use a combination lockbox on your home, which makes no record of who entered. Worse, some can be accessed by anyone even if they do not have the combination. (Instructions can be Googled.) Be sure you get the SentriLock (electronic) lockbox.
- ... claims to have a ready buyer: This is downright dangerous, and is an excellent reason to select a different agent to represent your interests.
- ... cannot meet with you for a week: Anyone who is that busy should not be taking on new business.
- ... is from the closest office location: Sales from office call-ins and walk-ins are non-existent.
- ... is with a certain real estate firm: You will never meet Mr. Long who is long gone nor Mr. Foster who has retired. Agents are as different as snowflakes, regardless of their company. Get the right agent.
So, what is important? Click this link to Agent Selection Criteria!
Your Friend in Real Estate, LLC
Arlington, Virginia, USA
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